Tracking your online presence is the only way to measure your successes or failures. Read on to see what you should be tracking monthly to achieve your goals.
7 Metrics you should be tracking monthly to achieve online success
When you start a business one of the first things you should do is think about your goals. There are plenty of worksheets and printables on Pinterest alone to help you conceptualize and plan your business goals. It's an important exercise for all business owners. Without goals your business is not likely to grow.
Once you have those goals in mind the next step is to create a plan on how you will reach those goals. If you're an online business one of your first goals will be to create an online presence for your brand. You'll create a website and social media profiles. Great! Next you'll need to drive people to your site and start building a following on social media.
That's where tracking your online presence begins. Right from the start you should be analyzing how your online presence is growing. Here are 7 metrics to measure monthly to help you achieve your goals:
1. Track Your Audience
From day one you want to track your audience size. You can use Google Analytics to view unique users or if you have a Squarespace site just login to the backend and look at the metrics tab -> traffic overview -> audience size. Knowing your audience size will help you determine if your marketing is working. If you're seeing a steady increase in your audience size then you're well on your way to achieving our online goals. Conversely if your audience size is staying the same or decreasing you may need to reevaluate your target market or your online strategy.
2. track pageviews
Pageviews is the total number of pages viewed over a specific amount of time. Tracking your pageviews will help you analyze how your audience is interacting with your website. Basically you want your visitors to visit multiple pages on your website. An increase in pageviews shows that your visitors are engaging with your site.
3. Track bounce rate
Your sites bounce rate is the percentage of single page visits in which a person left your site after visiting that one page. While your sites bounce rate doesn't hurt your SEO you still want visitors to browse and engage with your site. This will in turn increase your pageviews. If you're noticing a high bounce rate consider adding actionable steps your views can take on each page. For instance add related posts at the end of your blog posts to entice visitors to keep reading.
4. Track newsletter subscribers
Building an email list is one of the most important things you'll do for your business. Are you familiar with a sale funnel? At the top of the funnel is your potential clients. Once they subscribe to your email list they enter the second phase of your funnel. The third phase is the purchasing phase. Email subscribers are more likely to purchase from you than non-subscribers. If you have a low subscriber rate you need to address the causes. Maybe you only have your newsletter opt-in form in your blogs sidebar. Consider adding it to at least 3 other areas on your site to increase subscribers. Adding my newsletter opt-in to the bottom of every blog post significantly increased my subscribers.
5. Track Social network followers
It's safe to say that to have a good online presence you need to have a great social media presence. Keep track of your followers on a monthly basis and set goals. If you are not reaching your goals you can easily adjust your strategies. Maybe this month your Pinterest following grew but your Facebook following remained stagnant. Because you are tracking your following you can quickly adjust your Facebook strategy to keep on track with your goals.
6. Track your top Referrers
To curate a good online presence you need to be aware of where your readers are coming from. Are you getting a lot of direct traffic or is Pinterest your top referrer? Regardless knowing your top referrer will help you adjust how you market. If Pinterest rather than Facebook is your top referrer then maybe you should spend less time creating Facebook posts and more time creating content to pin to Pinterest. Pay attention to these statistics. Your audience is trying to tell you something.
7. Track your Conversions
Here's a metric that a lot of people forget to track. Conversions can mean a couple of things. A conversion can be when someone completes an action like downloading your content. Another type of conversion is when a reader becomes a paying customer. If you are a service based business you can track your conversions by asking clients how they heard about you. You can also create tracking URLs. It's important to track your conversions to see where you should adjust your marketing efforts. For instance you may be getting a generous amount of followers on twitter and far less on Facebook but you are noticing that Facebook viewers are converting. Therefore you'll want to spend more of your time marketing on Facebook.
Analyzing is key to growth. I'd like to help you grow your online presence with my FREE Online Presence Tracker printable. Since I started using this printable I've become a far better business owner and marketer. To access my free printable all you need to do is subscribe to my FREE resource library. My library contains helpful worksheets, printables and guides.
How do you track your online presence? What would you add to this tracker? I'd love to hear from you below.