Structuring your blog posts a specific way is how you'll consistently write perfect blog posts. Clearly the content is very important but the ease in which your reader can skim/read your post is equally as important. Stick to these 9 steps to structure every blog post for success.
Write Perfect Blog Posts by following these Steps
Step 1: Create a Catchy Title with your Keyword
To get people to read your perfect blog post you need to have a great title. Not all titles are the same. Certain titles will get far more engagement and shares than others. Titles that start with "How to" or"[#] Tips for" will out perform many other titles. Why? Because short titles that speak to your readers concerns will engage them.
Think about this ... when you're searching on Google what do you type? Odds are you type "how to ...", right? See where I'm going with this? Plus, studies show that using numbers in titles grab peoples attention. When I was a digital marketer I saw first hand that titles with numbers consistently had better clickthrough rates than those that did not.
Lastly, make sure that your keyword or phrase is in your title to not only boost your SEO but also, so that readers are not mislead. Check out my past post about SEO and the importance of keywords here.
Step 2: Write an Enticing (Keyword Rich) Opening Paragraph
Your first paragraph should summarize your post in three sentences. Keep this paragraph short, sweet and enticing for your readers. You'll also want to include your keyword or phrase as well. Note "10 tips for bloggers" is not the same as "10 blogging tips". Your keyword or phrase cannot be reworded.
Step 3: Create a Blog Post Image with Alt Text
Right under your opening paragraph should be your blog image. Write your title in your image and size it appropriately for Pinterest (The Pinterest preferred image size is 735px x 1102px). Then make sure you write your title in the image Alt Tag. (Read more about Alt Tags and why it's beneficial for SEO here). By doing this you're killing two birds with one stone. You've created a shareable image to promote your post and you've loaded it with your keyword for SEO purposes. (And yes I'm aware that in this post my image is before the opening paragraph. It's because of template restrictions. I'm pretty annoyed about that ... sigh.) Anyway, let's move on.
Step 4: Write Clear, Short Paragraphs with sub-headers
Your blog post should be over the 300 minimum word count but no one likes reading long paragraphs. Write short, to the point paragraphs with sub-headers separating your main points. Sub-headers break up your copy and make it easier to read/skim. I always read sub-headers before I read the whole post to see if I want to continue reading. Also, lists and bullets make your copy easier to read. Using this post as an example you can read my header copy and then each of the sub-headings and get the jist of the post in less than a minute.
Step 5: Create Call-to-Action Buttons
Think of call-to-action buttons as a way to tell your reader what you want them to do. Did you create a printable, guide or worksheet that you want your reader to download? Create a button and tell them to download it. To make the download even more enticing create an image of the printable to show the reader what they'd be getting then insert a button for them to download it.
Another effective way to get readers to engage with your post is to insert a click to tweet box. By writing a premade tweet your making it super easy for your reader to share your post. If your a WordPress user install the Click To Tweet plugin. For Squarespace users check out this awesome tutorial "How To Create A 'Tweet This' Code In Your Blog Post" by Melanie Craft & Company. Here's what it looks like:
Step 6: Include a Question in Your Closing Paragraph
I'm sure you're seeing a pattern here. Get readers to comment on your post by asking them a question at the end of your post such as "Did you find this post helpful?" or "Would you add anything to this list?".
Step 7: Insert a Newsletter Signup Form
When your reader finishes your post you want them to become a loyal follower. If they really liked your post they're more likely to sign up for your newsletter when it's placed at the end of your post. Offer them an incentive for an even greater chance to get them to subscribe.
Step 8: Include Related Posts
Keep guiding your reader through your blog by showing them related posts. As bloggers our goal is to get our readers to stay on our website and look around. They are more likely to stay engaged if you show them what they might be interested in instead of hoping that they'll look for themselves.
Step 9: Always conclude with Social Sharing Buttons
You got your reader to your blog with your catchy title. You've structured your post to be easy to read and you've offered some free downloads and helpful resources to keep them coming back. Now let them share your post!
As a bonus I created a "perfect blog post" printable just for you! If you're like me visuals make it easier to remember things. Feel free to print it out and keep it on your desk to reference when you write your blog posts. To access the printable all you need to do is subscribe to my FREE resource library. My library contains a bunch of helpful worksheets, printables and guides.
That's it folks! By following these 9 steps you can be sure you're doing everything possible to write perfect blog posts. You'll gain new readers and create a loyal following. Good luck and happy blogging!
Do you include anything more in your posts? Has this post helped you? I'd love to hear what you think! Leave your comments below.