Sheila Michaels

Scope of work:

Logo | Branding

Project details:

When I launched Red Lantern Creative back in January of 2011, I had a sense of urgency to get my branding and website up as soon as possible so I could start working with clients. As time went on my style matured and my target market changed.

So, I rebranded by starting from the beginning with my branding questionnaire. During the process I picked three words that described my style and my ideal clients style: classic, rustic and feminine. Those words along with my new brand vision shaped my new identity. Here is my new look: