Scope of work:
Logo | Branding
When I launched Red Lantern Creative back in January of 2011, I had a sense of urgency to get my branding and website up as soon as possible so I could start working with clients. As time went on my style matured and my target market changed.
So, I rebranded by starting from the beginning with my branding questionnaire. During the process I picked three words that described my style and my ideal clients style: classic, rustic and feminine. Those words along with my new brand vision shaped my new identity. Here is my new look: